Event Guidelines


Red background. #moodpitch

The event will run twice a year on the first Thursday of April and November. We will have a list before each event that will let you know which agents and editors have confirmed participation. This doesn’t mean other agents and editors won’t join in; it’s open to anyone. But please, before submitting your work to any of them who like your pitches, vet them first! #MoodPitch does not assume responsibility for the vetting of agents and editors or publishing houses/presses.

For guidelines for participating agents and editors, click here.

For a list of participating agents/agencies/editors/publishers, click here. (Remember, this list is growing as we are just getting started with our first-ever event!)

To skip down to the #hashtags, click here.

One of the most important things we’ve learned in participating in other events is that the friendship gained by interacting with and supporting other writers is invaluable! The writing community is a truly wonderful place.

To make sure this event runs as smoothly as possible, please consider the following guidelines:

  • Your manuscript must be completed and polished to the best of your ability, ready for querying
  • Three pitches per completed manuscript between the specified hours
  • One tweet per pitch (i.e. please do not thread your pitch; it must fit inside 280 character limit)
  • Additional manuscripts are allowed, but each must be completed and polished and follow the same guidelines
  • One moodboard per pitch, and three pitches per manuscript means you can technically make three moodboards if you want to, but this is not required (you can re-use the same moodboard if you like)
  • Please do not put links in your pitch
  • Please use alt text to describe your moodboard/aesthetic. We are committed to making this an inclusive event. For more information on how to use the alt text feature, please click here.

This is what alt text is for. It tells you exactly what's in the photo in detail: Red background announcing that on Thursday, April 7, 2022, we bring you #moodpitch, a bi-annual pitch + moodboard event.
Add your alt text by clicking here (or look for something similar depending on what app or website you use for Twitter) when you compose your tweet.

How To Pitch:

Get some tips on how to craft your pitch on Kathleen’s blog post here.

Your pitch must be 280 characters or less and include the appropriate hashtags (see below). Make sure your pitch uses strong words and includes character + inciting incident + goal + conflict + stakes.

On the day of the event, between 8am-8pm EST, you can pitch three times per completed, polished, ready-to-query manuscript. It’s important that your story is ready to send to agents because if they like your pitch, you need to be ready to send them the best version. Requested materials vary from agent to agent, but in general, you need to have a query letter, a synopsis, and a completed manuscript that has been revised and critiqued and edited til it shines. (Get some helpful tips and how-to’s by starting here.)

We’ve chosen to make it only three times per manuscript because, from experience, we know how time consuming and stressful it can be to sit there all day long in front of your computer pitching once every hour AND supporting your writer friends by comments and retweets. We suggest scheduling your pitches to remove that stress, at least.

Only one moodboard per pitch, please (don’t include multiple separate images in your tweet).

The pitch event is open to anyone, in any age category or genre.

Please do not critique other’s pitches in the comments. A live pitch event is not the time or place to suggest changes to someone’s pitch. (Yes, we have seen this done before.) We do suggest championing pitches you like by leaving positive comments and wishing the author good luck!

Save space at the end of your pitch for the appropriate hashtags. At the very least, to be seen in the contest, you need to use the #moodpitch hashtag. But in order to increase your chances of being seen by agents, pitch with an age category and genre(s) as well as any additional hashtags that apply to you or your story. These are important because if an agent is searching strictly for YA fantasy written by a POC author, for example, you want to specify that in your tweet or it may get missed.

We won’t tell you not to “like” a pitch, but please keep this in mind: every time a pitching author sees someone has liked their pitch, their heart races thinking it’s an agent or editor who’s interested in their work. So when they go and investigate a like and find out it’s not from an agent or editor, it can cause them to feel disappointed. However, getting likes on a pitch can help it get noticed AND can also be validating for a writer who’s maybe nervous about getting their idea out there (think imposter syndrome). So with that said, we’ll leave that up to you to decide. But typically, likes are reserved for agents and editors. Additionally, not having a lot of likes to sift through makes it easier for the author to spot the agent and editor likes. You can show your love of a pitch simply by commenting, re-tweeting, and quote-tweeting.

Please don’t use the #MoodPitch hashtag on the day of the event unless you are pitching. Reserving the hashtag for pitches makes it easier for agents to sift through the hundreds or thousands of pitches that will be tweeted out during the event.

HASHTAGS

Below is a list of the hashtags to use. Select one from the age category and at least one from the genres, and add any others that apply.

AGE CATEGORIES (select only one):

#PB = Picture Book
#C = Children’s
#CB = Chapter Book
#MG = Middle Grade
#YA = Young Adult
#NA = New Adult
#A = Adult

GENRES (optional, but using at least one increases your chances of being seen by agents):

#AC = Action/Adventure
#CF = Christian Fiction
#CON = Contemporary
#CR = Contemporary Romance
#E = Erotica
#F = Fantasy
#FIC = General Fiction
#FTA = Fairy Tale Retelling
#GF = Gothic Fiction
#GN = Graphic Novel
#H = Horror
#HA = Humor
#HF = Historical Fiction
#HR = Historical Romance
#LF = Literary Fiction
#MR = Magical Realism
#M = Mystery
#MEM = Memoir
#MYTH = mythology/myth retelling
#NF = Non-fiction
#P = Paranormal
#PM = Poetry Collection
#PR = Paranormal Romance
#R = Romance
#RS = Romantic Suspense
#STEM = Science, Technology, Engineering, Mathematics
#SF = SciFi
#SHRT = Short Story Collection
#SPF = Speculative Fiction
#S = Suspense
#SN = Supernatural
#T = Thriller
#TT = Time Travel
#UP = Upmarket
#UF = Urban Fantasy
#W = Western
#WF = Woman’s Fiction

ADDITIONAL HASHTAGS (optional):

#BVM = Black Voices Matter (to be used by Black creators)
#DIS = Disability subject matter
#FP = Fat Positive
#IMM = Immigrant
#IRMC = Interracial/Multicultural subject matter
#LGBT = LGBTQIA+ subject matter
#MH = Mental Health subject matter
#ND = Neurodiverse subject matter
#OWN = Own Voices
#POC = Author is a Person of Color
#TV = Trans Voices
#ESL = Author is International/writing English as a second language

Don’t see one here that you need? Let us know about it here and we can consider adding it to the list.

Please see our Resources page for some additional tips and articles about crafting pitches and moodboards.

Agent and Editor Guidelines

Thank you so much for your participation in our pitch contest! We truly appreciate your time. Please read the following guidelines to help you navigate the pitch contest smoothly.

Firstly, please post (and possibly pin) a tweet on your Twitter page that tells authors you’re participating, how to submit materials, and what materials you’d like to see. An example:

“Hello, #writingcommunity! I’ll be perusing your fabulous pitches in today’s #MoodPitch, so if I like your pitch, please submit (requested materials) by sending it to me at (email, Query Manager link, etc.). I look forward to seeing all your beautiful moodboards!”

Once the contest begins (8am-8pm EST on April 7, 2022 and November 3, 2022) the first Thursday of these months for subsequent years), browse through the pitches using the #MoodPitch hashtag and heart the ones you’d like to see submissions from.

To narrow down your search, use Twitter’s Advanced Search option to look for an age category hashtag and/or genre hashtag(s). i.e. for Adult Contemporary Romance, search #MoodPitch #A #CR. Hashtags used in this pitch contest are posted above. You can search the specific date, too, so you don’t get other tweets that aren’t pitches in your search results.

Liking a pitch does not mean an author is obligated to send in materials. It is up to the author to research each agent or editor that likes their pitch to decide if they think it would be a good working relationship based on many factors. Thank you for your understanding.


List of Participants

This list is not exclusive, as any agent, editor, or publisher can participate without letting us know, but here were the confirmed participants for April 7, 2022. The list will be updated for the November 3/22 event.