Resources

What is a Twitter pitch?

What is a moodboard?

If you’re asking either of these questions, don’t worry. We’ve got you covered.


A Twitter pitch is a quick snapshot of your story that should have as many of these crucial elements as possible to grab an agent’s attention: character, inciting incident, goal, conflict, and stakes. You need to fit it inside a single tweet and include comps (book y meets book z) and relevant hashtags so the agents can find your pitch.

You can find an entire blog post about how to craft the perfect pitch here.

When pitching your project, you need to make sure your query package is ready to send to any agents who like your pitch and who you want to send materials to. Learn more about crafting query letters here and synopses here. If you need help with your drafted query letter or synopsis, Kathleen offers query package critiques here. If you need help crafting your pitches, mention #moodpitch2022 in your order requirements, include what you have for your pitch, and she’ll include one free pitch critique!


As for moodboards, these are visually artistic collages of images that represent the tone and/or themes of your novel. A quick #moodboard search on Twitter will show you a ton of different examples. You can create them in photo collage programs, but we love using Canva for our graphic creations. There are templates there that you can use, and once you get the hang of how it works, you can create your own from scratch.

Here are some examples of moodboards the #MoodPitch hosts have created in a slideshow below. To view the image and alt text individually, there is a gallery at the bottom of the page.



We now have a video where Kathleen chats with author Taylor Grothe about how to make moodboards, and Taylor makes one right before your eyes! Take a look by clicking on the image here.


We also have a moodboard tutorial post that Taylor made for us that includes step-by-step instructions and photos. You can find that on our News tab.

Choose images you have the right to use. This means either using free images that allow you to use them (Canva has several of these, and there are many other websites you can find free images on) or paying for the use of them (Canva also has a subscription service that gives you a plethora of “Pro” photos, videos, templates, and other elements). Generally speaking, photos of movie stars that you may want to “cast” your story with are free for the public to use as they are in the public domain. When in doubt, reach out and ask permission from the artist. You can also use your own photos if you’re artistically inclined! If you use a photo that is licensed, try to credit its artist wherever possible. Although the moodboards are generally for personal use and not to profit from, it’s always nice to give credit where credit is due.

DISCLAIMER: #MoodPitch founders/hosts will not be held responsible for the inappropriate use of images. It is up to the author who is creating the moodboard to ensure proper use of all images in their collage.

If you have questions about pitches and moodboards, reach out to us here.